Unveiled Today at EICMA: Vespa 946

It is official: this is the new face of Vespa!

On the LaVespaVite.com Blog they wrote, 

“Today, after having put more than seventeen million vehicles on streets throughout the world, and becoming a legend worldwide, Vespa unveils its future at EICMA in Milan, Italy.

It does so by directly referring to its original product, the MP6 prototype, first embryo of the Vespa from which, in the spring of 1946, the world’s most famous scooter was born, an Italian and unsurpassed icon of style and creativity.

Distilling the purest essence of those traits which marked forever the aesthetics of individual mobility, forcefully entering our everyday life and enhancing the lines which made it famous, the Pontedera Style Center projects the Vespa in a new generation in which references and projections, tradition and innovation, seamlessly merge. Once again Vespa is ahead of its time, projecting itself into a future marked by style and technology at the service of a better quality of life. Continue reading

Ladyvespas: fierceness defined. 

 (Photo Credit: taken from the article, AARON HARRIS/FOR THE TORONTO STAR.)

I am so happy that, slowly, more and more articles about woman scooterists/motorcyclist are being written that takes the focus away from them as  sex symbols and more towards them being seen as regular riders and respected as such. I recently saw this one article posted by the Vespa Americas FB Page and wanted to share it here:

Scooter style: How to look good but avoid road rash.  (more…)