Unveiled Today at EICMA: Vespa 946

It is official: this is the new face of Vespa!

On the LaVespaVite.com Blog they wrote, 

“Today, after having put more than seventeen million vehicles on streets throughout the world, and becoming a legend worldwide, Vespa unveils its future at EICMA in Milan, Italy.

It does so by directly referring to its original product, the MP6 prototype, first embryo of the Vespa from which, in the spring of 1946, the world’s most famous scooter was born, an Italian and unsurpassed icon of style and creativity.

Distilling the purest essence of those traits which marked forever the aesthetics of individual mobility, forcefully entering our everyday life and enhancing the lines which made it famous, the Pontedera Style Center projects the Vespa in a new generation in which references and projections, tradition and innovation, seamlessly merge. Once again Vespa is ahead of its time, projecting itself into a future marked by style and technology at the service of a better quality of life. Continue reading

Vespa Lifestyle: Explained i

I received a few emails yesterday from people who weren’t really sure they knew anything about this “vespa lifestyle” that I spoke of and therefore wouldn’t be able to take part in the new contest. I got the feeling that maybe since they weren’t owners themselves, they somehow thought that they couldn’t offer their own version of what the iconic Vespa means and represent to/for them. Hogwash, is what I say to that!  (more…)

Bloggin’ Vespa: Rare Vespa Photos of the Day!

Today I found a blog that featured two older shots taken of vespas that I have not yet come across and had to share them here. Check out this rather fabulous post about the history of the Vespa over at Bella Rustica’s Blog.

The first one is a great moment captured of  Audrey Hepburn that I have yet to see. I do say, she is something else:

Continue reading

Reader’s Photos: Italia Vespa Culture

I appreciate all of the blog readers and those that follow the blog here at RoxyVespa. I recently had one of those fabulous readers,
Axel Pliopas, who kind enough to send me a few photos he took in Italy depicting the local Vespa Culture and thought I would share them with you all,

 This photo above was taken a couple of weeks ago when the weather throughout Europe left everything in a lovely, white mess. This was taken in Roma.

This, Alex told me, was taken in Northern Italia at one of the Carnival Festivals. Isn’t it the best? I love Italians.

Of course, a huge shout out to the photographer,  Axel Pliopas.  His blog is over here if you want to check it out, http://placespeoplestories.wordpress.com/. Thank you for generally being awesome.

If you have any photos or come across any interesting Vespa-type culture in your own adventures out there and want to send them my way, I would love to see them! Just get in touch with me via email, Izevel1923@gmail.com and I’ll send a shout out to you here with your photo. Thanks everyone! Hope your week starts out well!